Reputation Management Service

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Author: Reputation Armor

Reputation Management is ultimately about controlling what show up about your business on search engines, mainly Google. More importantly it is about making sure negative information does not show up on the first 2-5 pages of Google when someone searches your name.

To control Google and other search engines can be very difficult. Burying links on Google can take weeks, if not months.

In order to bury a link or 2 on Google you have to be very creative in what type of content you publish/build. Some of the review and complaint portals are very hard to push down no matter how much content you publish.

One of the main factors of a search engine reputation management campaign is Link Building.

Link building is the process of creating inbound links to a particular website or web page. It is possibly one of the fastest and top ways to increase a web pages rank on Google. Inbound links also known as backlinks are incoming links to your site or page. Search engines look at the quantity of these links to see how popular a site or page is. The amount of inbound links to your site is key but there are many other factors that are also looked at such as the significance and relevance of that incoming link.

Link popularity is one of the principal factors that search engines look at to rank sites accordingly. In the case of link building quality is better than quantity. The bottom line is that you require a lot of links from quality sites to rank well. These quality sites are also known as "authority" sites. An authority site is calculated by its combination of size, value, relevance and is one that is highly ranked in the search engines.

Link Building will help push pages you like about your business up higher n search engines thus pushing the negative (unwanted) links down. You can buy links, acquire free links, create something worth linking to (link bait), and even link from social networking sites to pages about you that you want to push up.

Link building can also be dangerous to your site or pages value. You can over do it, and you can do it wrong. You will regret using aggressive link building techniques. Google penalize your site (devalue it) and even worse de-index it (sandbox it).

Warning: DO NOT fall victim to link building scams ie: "Buy 1000 Links For $10.00" these links will most certainly be a waste of time and worthless.

Try to acquire links from sites within your industry. An example would be if you were a Mortgage Broker, you would maybe contact Mortgage/Finance/Real Estate related blogs and websites. Ask these sites of they offer text link ads or if they would link to your site in exchange for something.  These sites are relevant to your industry and would be a good choice.

We offer link building campaigns as well as reputation management services to businesses and individuals. Contact us anytime for a free quote or consultation.

Reputation Management and Online Reputation Management services offered by Reputation Armor are 100% SEO friendly. Reputation Armor uses all Whitehat SEO techniques. All of our services are designed to  increase rankings of positive pages about your company or name.